Tweeting the NFL

I understand that not everyone is fully buying into the Social Media culture that is forming.  Forming...  it's established.  It's just a matter if you want to be a part of it.  Today I read an article talking about tv advertising being still relevant, but social media is taking "center stage".  I know plenty of my friends who shrugg this off, and that's fine.  Just remember that I mentioned it here, back on 9/22/09.

One of the most interesting developments for social media has been with Twitter and the NFL.  Players like OchoCinco have advertised their intent to Tweet during games.  The NFL has countered with adjusting their policy on Twitter and social media numerous times now. 

Where does free speech come in?  As an avid listener to sports radio, I'm hearing these stories more and more often.  And they're asking questions like this.  But what we need to remember is that the NFL is an employer.  These players are not independent contractors.  The NFL shouldn't have a problem telling players (employees) what policy will be when you're "on the clock." 

Now when a player is on their own time...  knock yourself out!  I'm a HUGE fan of behind the scenes action.  That's what makes Twitter so great.  We're getting a glimpse into certain celebrities' lives we've never seen before.  And as much as I'd love to hear sideline chats and thoughts from players during the game, during halftime, and before their interviews at their lockers, the NFL needs to stand firm in their social media policy - no Tweeting on our watch.